A $90 million release around Christmas time would suggest just another day at work for any A-List film star in Hollywood, and yet David Ayer’s Bright featuring Will Smith is far from the typical big holiday release.
One of the reasons for the film simply not being seen as a standard Hollywood blockbuster despite featuring all the necessary ingredients – in addition to a top-notch star, there is a tested director (Suicide Squad) and enough big ticket special effects to go well with the popcorn – could have to do with the fact that it debuted in your living room as opposed to the traditional big screen.
In a bid to rewrite the rules of film marketing, Netflix outbid other studios to pick up the dystopian action thriller where mystical figures such as orcs, elves co-exist with humans, pumped in $90 million to get it made and then practically undid the cinematic experience tailor-made for the giant screen by releasing the film on streaming platform.
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